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After the strategies and the positioning we would like to report on the SWOT analysis and our conclusion in our Part 3:

SWOT analysis
The SWOT analysis is on the one hand about the strengths or weaknesses of the company, on the other hand about the opportunities or threats of the market. The analysis is used for the early detection of changes in the market and is a wonderful method to take stock of your project (or company, concept ... ).

The terms of these 4 categories are sorted in order of importance:

Strengths, weaknesses, risks and opportunities

Internationally represented
Creditworthiness
Company size
Reputation
Hotel software
Opening hours
Competition
Budget
Quality requirements
Regionality
Location
Transport connection
Room facilities
Employees
Atmosphere
Individuality
Payment
Sustainability

Liquidity
Prices
Location
Transport connection
Customer confidence
Employee motivation
Complaints management
Response options
Reputation
Seasonal dependence
Competition
Awareness level
Niches
Personal atmosphere
Family management structure
Opportunities for advancement
Qualified personnel
Known faces
Customer reviews

The method serves to,

  • build on your strengths
  • Minimize your weaknesses
  • to take advantage of your opportunities and
  • Identify threats.

 

Conclusion
For private hotels it is important to have a clear concept that is marketed in a high quality way. A high degree of hospitality and an exceptional service of the employees are the success concept of the future. Creating unique services, responding individually to guest wishes and creating a consistent level of quality also guarantee success.

Result
The individual hotel industry should also see the brand hotel industry as a competitor, but it can still learn a lot from the strategies and ideas.

Summary
The only problem is that many individual hotels do not follow a clear concept and lose so many guests to chain hotels. The internet presence is more important than ever, because the majority of potential guests no longer book by telephone, but rather due to the time saved on the internet.

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