By now, 38 percent of Germans book their travel or holiday accommodation over the Internet. Among the 30 to 49-year-olds, the proportion is even around 48 percent. Above all city trips and family holidays are preferably booked online. So it's clear: Being present on the Internet and doing online marketing is a must for a hotel these days.
In view of the great competition on the booking and rating portals and the constantly increasing demands of guests, the question often arises, especially for small hotels, of how they can stand out from the crowd and create a distinctive image. Content marketing provides a good answer! We show why content marketing is so important for the hotel industry, which measures are suitable for small hotels or holiday apartments, and give tips for uncomplicated implementation.
What is Content marketing?
Content marketing is a strategic marketing approach that focuses on the creation and distribution of high-quality, relevant and regular content. This can take the form of blog posts, videos, infographics, podcasts or e-papers on the website, for example. The aim is to attract and retain a clearly defined audience.
Before the booking is the search: That is why it is worthwhile for a hotel content marketing
Before someone books a trip, they search the Internet for ideas for holiday destinations, information about the destination and accommodation. As a hotel, use content marketing, pick up your potential guests at this early point of the so-called customer journey - and get one or two more room reservations as a reward. Many travelers do not book a hotel room solely based on the recommendations and descriptions on the relevant portals - they also look at the hotel website and want to know exactly what to expect: What about the service? What do the hotel rooms look like? How is the breakfast? Can I rent bicycles? And, and, and, and ...
Satisfy your guests' need for information and provide as many answers as possible to the most frequently asked questions on your hotel website! This gives you the chance to stand out from the competition, create trust and build up a bond with your potential guests at an early stage. The best way to do this is to use content formats that allow guests to experience your hotel even before they travel and arouse their desire to travel!
How effective content marketing in the hotel industry can look like, we report in our next blog post Effective Content Marketing Hotel Industry…
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